Awareness campaign

We believe that informing is an essential condition for personal development. Therefore, in the upcoming months, one of our aims is to promote the understanding of the city functioning among youth.

The informing campaign under the slogan “Y (Why)PLAN?” Will take place both online and in 12 high schools in Bucharest, between July 2015 – January 2016. In September, we select the 12 high schools in which we intend to make our presentations, discuss with students and to disseminate the project and the results we want to achieve. The Online Page will be the main communication platform of the the project development and results.

Key points that we want to achieve:

  1. How can planning and urban design contribute to improving the welfare of communities and their young people?

  2. Why is planning so important in terms of creating a better convenient, healthy and attractive environment to young generations?

  3. How can everyday technology become a facilitator for the public space?

  4. Why participatory planning is so important in stimulating civic involvement?

  5. What are the roles and responsibles for planning and shaping the future development of a city?

  6. How can young people get involved and tackle an active role in their community through placemaking?

Activities  in the informing campaign will target:

  • Distribution of informative materials (flyers, stickers) on project objectives;
  • Interactive PowerPoint presentation focused on understanding the concept of public space;
  • Create a practical team exercise – drawing a sketch in order to complete a given public space in Bucharest and presenting students proposals;
  • Dissemination of information on the activities following the registration deadline, etc.

 

The informing campaign has been held at the following high schools:

1. “Ion Neculce” National College – November 13th, December 8th, 2015

  • Coordinator Prof. Mihaela Ghiţiu

The informing campaign held at the “Ion Neculce” National College was structured in two sessions (November 13th, December 8th) and addressed students of  the tenth and eleventh grade (around 100 students). The main objective was to increase the interest and involvement of young people in the processes of public spaces planning in Bucharest. High school students showed a high degree of creativity and desire to engage in planning and design activities in order to improve the quality of urban life in public spaces.

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In addition to active participation in the presentation held by the YPLAN team facilitators, students showed their enthusiasm and involvement in practical team work in the workshop demonstration – drawing teams for expanding and improving a given public space in Bucharest.

2. “Sfântul Sava” National College – November 18th, 2015, January 20th, 2016

  • Coordinator Prof. : Silvia Cristina Fulaş, Denis Radu Bogdan Teodorescu

The informing campaign held at the “Sfântul Sava”  National College took part in a more intimate environment, at the College Library and targeted an audience of around 100 students (tenth, eleventh and twelveth grades). The main objective of the campaign was to signal the importance of public space in the urban life and promoting the understanding of its function within the city among  youth citizen interested in engaging in planning and urban design processes. The receptiveness and enthusiasm of students has been seen since the beginning of the workshop through both their active involvement in the presentation held by the YPLAN team facilitators, and in the planning team exercise for expanding and improving a given public space in Bucharest.

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3. “George Coșbuc” National Bilingual College – November 20th, 24th, 2015

  • Coordinator Prof. Daniela Charas

The informing campaign held at “George Coșbuc” National College Bilingual  was structured in two sessions of presentation (in the 20th and 24th of November) and targeted a wider audience of approximately 200 students (ninth, tenth and twelveth grades). The open and direct communication with students was slightly hampered by their relatively high number, but the enthusiasm and the dynamism of their approach toward the practical exercise facilitated the conduct of the workshop. Thus, forming teams consisting of a larger number of students was the key objective of the campaign, achieving its aim of raising awareness and active involvement of youth in activities of public space planning and improving life quality in public areas.

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4. “Nicolae Iorga” Theoretical High School – November 24th, 2015

  • Coordinator Prof. Nicole Viţălariu

The informing campaign held at “Nicolae Iorga” Theoretical High School  was structured in two successive sessions, on November 24th and addressed to approximately 100 people, students of ninth, tenth and eleventh grades, aimed at raising awareness, interest and involvement of young people in processes of public space planning in Bucharest. Direct communication with students was the key instrument used in the information campaign, as the dynamism and responsiveness of  students could be observed since the beginning of the presentation.

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5. “Cantemir Vodă” National College – December 3rd, 2015

  • Director Michael Alexander

The informing campaign held at “Cantemir Vodă” National College was structured in a single session and targeted a narrower audience of around 40 students of the tenth grade. The main role of the campaign was to raise awareness among participants on the their active contribution in public space redesign and youth involvement in co-design activities aimed at improving the quality of urban public spaces. The enthusiasm and interest of students has been observed since the beginning of the workshop, through their active involvement in both the presentation held by the YPLAN team facilitators, and in imagining quality and livable public spaces in the practical team exercises.

6. “Gheorghe Lazăr” National College – December 16th, 2015, January 28th, 2016

  • Director Victor Ioan Nicolae, Coordinator Prof.  Anemaria Carlan

The informing campaign at “Gheorghe Lazăr” National College  was held in two sessions, first one being in late 2015 and the second one, in the early 2016, and targeted a quite small number of high-school students, around 50 people (ninth, and eleventh grades). The campaign focused primarily on raising awareness, interest and involvement of young people in planning and landscaping public spaces and promoting foreseen design activities in the following YPLAN workshops aimed at improving the quality of urban spaces in Bucharest. Direct communication with students was facilitated by the relatively low number, but their enthusiasm and interest was present during the entire interactive presentations.

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7. “Iulia Hașdeu” National College – January 28th, 2016

  • Director Carmen Almășan

The informing campaign at “Iulia Hasdeu” National College was conducted in a single session and envisaged a more limited audience of around 30 students of eleventh and tenth classes. The aim of the campaign was to raise awareness among young people toward the contribution of public space in the city and encourage their involvement in the planning and design activities, which has been achieved since students showed interest and enthusiasm in all practical exercises conducted during the presenatation. Their dynamism has been observed since the beginning of the workshop, due to the active participation of high-school students, not only at practical exercise of imagining public spaces, but also at the presentation made by facilitators of the YPLAN team.

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8. “Iulia Hașdeu” National College – January 28th, 2016

  • Director Monica Cazacu, Coordinator Prof.: Marilena Cane, Daniela Ghica, Ioan Miloș

The informing campaign held at “I.N. Socolescu” Technical College of Architecture and Public Works was conducted in one session and trageted an audience of around 60 students (grades nineth, tenth, eleventh and twelveth). The aim of the campaign was to increase the level of interest and involvement of young people in processes of planning and designing urban public spaces. Students showed a high degree of creativity, enthusiasm and desire to engage in extracurricular planning and design activities. Given the profile of the college, the number of students enrolled in the YPLAN following activities was quite high, as students showed their interest in practical activities aimed at revitalizing urban public spaces in Bucharest.

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9. Goethe German College– February 25th, 2016

  • Director Prof. Dr. Cristina Popa, Coordinator Prof. Mann Johan Georg

The informing campaign held at Goethe German College  was conducted in a single session and the presentation was addressed to an approximately number of 60 high-school students (grades nineth, tenth, eleventh and twelveth). The campaign focused primarily on increasing the interest and involvement of young people in the processes of planning and designing urban public spaces, focusing on the public space in Bucharest. During the presentation and the interactive exercise, students showed their enthusiasm and creativity through active participation in all activities undertaken during this campaign, especially in the practical exercise of imagining and re-designing urban public spaces from Bucharest.

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In conclusion, the informing campaign is a first step in raising awareness on planning and urban design of public spaces. The main objective of presentations aimed on the one hand, the transmission of basic knowledge on urban – planning and design and, on the other hand, attracting students to the future workshops of the YPLAN project, in order to actively involve them in the development and implementation phases (on site interventions) for re-designing 4 public spaces in Bucharest.